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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 04/09/2013 08:15:29 • 3489 Views
EFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV
PRODUK REXONA TEENS VERSI �SISTA CATHY DI SMP
NEGERI 12� PADA SISWI KELAS VIII & IX SMP BUDI MULIACreated by :
Nita Pratiwi ( 200551007 )
| Subject: | EFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV | | Alt. Subject : | EFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV | | Keyword: | EFEK AFEKTIF
EFEK KONATIF
TAYANGAN
IKLAN
TV |
Description:
Penelitian ini bertujuan untuk mengetahui sejauhmana efek afektif dn efek konatif
tayangan iklan produk Rexona Teens padasiswi kelas VIII & IX SMP. Skripsi ini
menggunakan pendekatan penelitian kuantitatif dengan tujuan deskriptif dan
survei sebagai alat pengumpulan data melalui kuisioner yang disebar kepada
sampel dari populasi yang disesuaikan dengan masalah pokok penelitian. Hasil
penelitian menunjukan efek afektif tingkat menyukai (liking) yang dimiliki siswisiswi
kelas 2 & 3 SMP ada kecenderungan tinggi yaitu 48 orang (96 %), lebih
mengutamakan (preference) ada kecendrungan tinggi yaitu sebsar 36 orang
(72%), keyakinan ( conviction) ada kecenderungan tinggi yaitu sebesar 49 orang
(98%) dan dari efek konatif pembelian (purchase) sebesar 50orang atau (100%)
| Date Create | : | 04/09/2013 | | Type | : | Text | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200551007 | | Collection ID | : | 200551007 |
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/efek-afektif-dan-efek-konatif-tayangan-iklan-tvproduk-rexona-teens-versi-sista-cathy-di-smpnegeri-12-pada-siswi-kelas-viii--ix-smp-budi-mulia-486.html
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4. UEU-Undergraduate-486-BAB_V.pdf - 47 KB
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